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目前显示的是 四月, 2022的博文

Menglar Yanxuan: Millions of low-cost high-quality goods, one-piece delivery!

In order to solve the problem of supply of goods for cross-border sellers in Southeast Asia, Mengla Technology launched Menglar Yanxuan — Southeast Asia Supply Platform, which is a cross-border e-commerce distribution platform focusing on two-way empowerment for suppliers and distributors.  By integrating overseas warehouses in Southeast Asia and overseas Supply chain resources such as high-quality brands help factories and brand suppliers to expand overseas sales; at the same time, it also provides overseas warehouse goods for domestic and foreign sellers on platforms such as Shopee, Lazada, Tik Tok and Shopify.  There are a series of business problems such as difficult products, limited funds, high threshold for overseas warehouse services, and difficult after-sales. The seller selects the product according to the positioning of his store, and clicks “one-click publication” to publish it to his own store. There is no need to edit the picture, upload the picture, write the t...

ZhiXia Shopee Data Analysis Tool Solve problems to help E-commerce sellers

  ZhiXia Shopee Data Analysis Tools realizes the multi-dimensional and multi-level key data sharing mechanism of the Southeast Asian cross-border e-commerce Shopee platform. On the one hand, it will improve the business work rate of the Shopee platform merchants and provide professional data support for the scientific decision-making ability of enterprises on the industry and product selection; On the other hand, it will assist enterprises to accurately connect with the development of the global cross-border e-commerce industry chain, realize data correlation and interoperability, guide and help relevant market entities to scientifically analyze market demand, and expand new kinetic energy of cross-border e-commerce more efficiently and with high quality. 1.What can Zhixia Shopee Data Tools help us do? Settlement phase: Through in-depth analysis of sites and industries, we can grasp the trend of the category industry and market demand, accurately locate the market direction of stor...

Shopee廣告運營策略大盤點,你想知道的都在這!

 賣家入駐任何一個電商平台,都不免會接觸到廣告投放,而Shopee作為一個新興的電商平台,很多賣家都想在此能夠斬下一城,尤其是新手店鋪,店鋪本身沒有流量,那麼建議您可以進行平台廣告投放,今天我們就一起來了解一下Shopee的廣告運營策略。     目前Shopee的站內付費流量只有一個,就是廣告。廣告分為三種,關鍵詞廣告、關聯廣告、店鋪廣告。   1.關鍵詞廣告   通過關鍵詞推廣,用戶在搜索關鍵詞時,使產品得到曝光   2.關聯廣告   通過相關性產品、同類產品進行曝光,同時在每日新發現、猜你喜歡等位置獲得曝光。   3.商店廣告   通過對整個店鋪進行曝光來獲得流量(僅限於優選賣家及mall賣家使用)   在Shopee投放廣告後,主圖的右下角帶有“Ad”或“廣告”標識。電腦端的廣告位展示在每頁搜索結果的首行與末行;手機端的廣告首兩位展示在搜索結果首行,其餘穿插在自然搜索結果中展示。   接下來,讓我們重點來看一下關鍵詞廣告該怎麼玩?   NO.1 開通關鍵詞的優勢   1、增加店鋪曝光量,從而提高銷量   通過關鍵詞廣告會設置廣告關鍵詞,買家在搜索相關產品的時候,投放廣告的產品會優先展示在結果頁面;   2、擴大受眾消費者範圍   通過關鍵詞廣告能讓店內的產品接觸大更多想要搜尋或者搜尋過的類似商品的買家。   3、有效合理的費用   開通關鍵詞廣告,產品有點擊才會收費,且同一消費者點擊多次只收一次費用,對賣家來說也算是合情合理。   NO.2 關鍵詞排名遵循的規則   廣告排名順序主要根據是關鍵字質量評分和設定的單次點擊價格排序,而影響關鍵詞質量的因素有:預測點擊率;實際點擊率;所選關鍵詞和商品標題、描述、分類等。   NO.3 優質關鍵詞的獲取渠道   1.Shopee每週給您發送的《市場週報》   2.賣家自主進行前台搜索,獲取前台熱賣品標題&商品描述   3.賣家後台自行導出數據   4.賬戶餘額大於100美金的賣家還可使用微視雲推薦詞表        5.通過【 Shopee大數據分析 -知蝦數據-熱搜詞】,快速了解當前行業下能夠為產品提供更多流量和曝光量的標籤詞,將符合自己產品的熱銷詞用於關鍵詞廣告。     NO.4 賣家廣告投放策略   策略一:若追求ROI   前期可以...